Your launch video posting checklist

One page. Tick each box as you go.

Before you post

• Watch the video all the way through once, with the sound on.
• Read the caption and change any line so it sounds like you.
• Save the video and the poster image somewhere you can find them again.

Facebook

• Post the video on your business page with the caption.
• Pin the post to the top of your page so new visitors see it first.
• Use the poster image as the thumbnail if Facebook asks for one.

Instagram

• The video is widescreen (16:9). Instagram shows widescreen video smaller than square or vertical video.
• Post it to your feed or as a Reel, and put your website link in your bio.

Your website

• Add the video near the top of your home page, with the poster image as its cover.
• Check it plays on your phone.

Google Business Profile

• Add the poster image to your profile photos.

After you post

• Reply to comments and messages the same day if you can.
• Share the post with a customer or a friend and ask them to share it too.